Let's find out why design is important in crypto.

First impression

Design opens up valuable opportunities for businesses. Its importance is often underestimated, but good design can bring some significant business benefits.

When you join a new crypto project first thing you see are the visual elements so a positive first impression is an important start to building a relationship with your customers.

According to a study from Google, it only takes 50 milliseconds (that’s 0.05 seconds)! In that split second, users don’t have a chance to read your site or click on anything. That fast first impression depends on the visual design.

Poor web design doesn’t only hurt your credibility, it can also drive away potential customers. People prefer to view content on beautifully-designed websites, and if your content is unattractive, you’re likely losing more than ⅓ of your visitors.

These two examples show the difference between a solid project and one made wrong from the beginning.

What design elements should you consider?

• Branding.

• Create a iconic symbol for your token. 

• Page layout.

• Color palette. (max 4 colors)

• Use modern clean and flat design.

• Cool fonts and typography. 

• Use similar icon style.

• Highlight important buttons.

• Align all elements. 

This is just a short list of what a well-started project should mean.

It is our choice, but to be successful from the beginning, you must create a good visual impression because it impacts how your audience perceives your brand.